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The protection of your data is our concern
We are pleased about your interest in our company and our concern for our products and services and would like you to feel safe when visiting our Internet pages, also with regard to the protection of your personal data. Because we take the protection of your personal data very seriously. It goes without saying that we observe the provisions of the Federal Data Protection Act.
We would like you to know when we collect which data and how we use them. We have taken technical and organisational measures to ensure that the regulations on data protection are observed both by us and by external service providers commissioned by us.

Personal data
Personal data is information about your identity. This includes information such as name, address, telephone number, e-mail address. It is not necessary for you to disclose personal data in order to use our website. In certain cases, however, we need your name and address as well as other information so that we can provide the requested services.
The same applies, for example, to the sending of information material and ordered goods or to answer individual questions. Where this is necessary, we will point this out to you accordingly. In addition, we only store and process data that you provide us voluntarily and, if applicable, data that we automatically collect when you visit our Internet pages (e.g. your IP address and the names of the pages you visit, the browser and operating system you use, date and time of access, search engines used, names of downloaded files). If you make use of services, as a rule only such data is collected as we need to provide the services. If we ask you for further data, this is voluntary information. Personal data is processed exclusively for the purpose of fulfilling the requested service and to protect our own legitimate business interests.

Purpose of the personal data
We generally use the personal data provided by you to answer your enquiries, process your orders or provide you with access to specific information or offers. In order to maintain customer relations, it may also be necessary for us or a service company commissioned by us to use this personal data to inform you about product offers or to conduct online surveys in order to better meet the tasks and requirements of our customers.
Of course, we will respect your wishes if you do not wish to provide us with your personal data to support our customer relationship (especially for direct marketing or market research purposes). We will neither sell your personal data to third parties nor market them in any other way.

Earmarked use
We will only collect, process and use the personal data provided by you online for the purposes communicated to you. Your personal data will not be passed on to third parties without your express consent. Surveys of personal data and their transmission to state institutions and authorities entitled to receive information are only carried out within the framework of the relevant laws or if we are obliged to do so by a court decision. Our employees and the service companies commissioned by us are obliged by us to maintain secrecy and to comply with the provisions of the Federal Data Protection Act.

Data that is automatically collected when you visit our website
When you use our Internet pages, the following data is stored for organisational and technical reasons: the names of the pages you call up, the browser you use and your operating system, date and time of access, search engines used, names of downloaded files and your IP address. We evaluate these technical data anonymously and only for statistical purposes in order to constantly optimize our Internet presence and make our Internet offers even more attractive. This data is stored separately from other personal information on secure systems. Conclusions about individual persons are not drawn.

When you visit one of our websites, we may store information on your computer in the form of a cookie. Cookies are small text files that are sent to your browser from a web server and stored on your computer's hard drive. Apart from the Internet Protocol address, no personal data of the user is stored. This information is used to automatically recognize you the next time you visit our websites and to make navigation easier for you. Cookies allow us, for example, to adapt a website to your interests or to store your password so that you do not have to enter it again each time. Of course you can also view our websites without cookies. If you do not want us to recognize your computer, you can prevent cookies from being stored on your hard drive by selecting "do not accept cookies" in your browser settings. Please refer to the instructions of your browser manufacturer for details of how this works. If you do not accept cookies, however, this can lead to functional restrictions of our offers.

children and young people
Persons under 18 years of age should not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and young people, do not collect such data and do not pass it on to third parties.

We have taken technical and organisational security measures to protect your personal data from loss, destruction, manipulation and unauthorised access. All our employees and all persons involved in data processing are obliged to comply with the Federal Data Protection Act and other laws relevant to data protection and to handle personal data confidentially.
In the event of the collection and processing of personal data, the information is transmitted in encrypted form to prevent misuse of the data by third parties. Our security measures are continuously revised in line with technological developments.

Changes to our privacy policy
We reserve the right to change our security and data protection measures if this becomes necessary due to technical developments. In these cases we will also adapt our data protection information accordingly. Therefore, please note the current version of our data protection declaration.

If you use external links that are offered within the framework of our Internet pages, this data protection declaration does not extend to these links. Insofar as we offer links, we assure you that at the time of setting the link, no violations of applicable law were discernible on the linked Internet pages. However, we have no influence on the compliance with data protection and security regulations by other providers. Therefore, please inform yourself on the websites of the other providers about the data protection declarations provided there.

Right to information
You can obtain information about the data we have stored about you at any time.

Right of objection
Furthermore, you can withdraw your consent to the collection, processing and use of your personal data by us at any time.

Questions, suggestions, complaints
If you have any questions about our information on data protection or the processing of your personal data, you can contact our data protection officer Ms. Susanne Ringer, email address:ringer(at) She is also available as your contact person in case of requests for information, suggestions or complaints.

Fashion Cloud 

In the B2B area, we work with Fashion Cloud as an order processor to offer you the best possible service. This offer is aimed exclusively at retailers, not end customers.

Privacy policy for the use of Facebook plugins (Like-Button)
Our pages integrate plugins from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. You can recognize the Facebook plugins by the Facebook logo or the "Like-Button" ("Like") on our page. You can find an overview of the Facebook plugins here: When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook "Like-Button" while you are logged into your Facebook account, you can link the contents of our pages on your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. We would like to point out that we, as the provider of the Pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information on this in the privacy policy of facebook at
If you do not want Facebook to be able to assign visits to our pages to your Facebook user account, please log out of your Facebook user account.

Privacy policy for the use of Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, in the event that IP anonymisation is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link HYPERLINK ""

Privacy policy for the use of Google Maps

We use Google Maps from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. Google Maps allows us to better visualize locations and thus improve our service. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we will now go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an online mapping service provided by Google Inc. Google Maps allows you to search for exact locations of cities, sights, accommodations or businesses on the Internet via a PC or via an app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be integrated into a website via HTML code. Google Maps displays the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. Thanks to Google Maps you can see at a glance where we are located. The directions always show you the best or fastest way to us. You can get the directions for routes by car, by public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully offer its service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the start address you entered is also stored. However, this data storage happens on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps: 

- Name: NID

- Expiration time: after 6 months

- Usage: NID is used by Google to customize advertisements to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you will always get tailored ads. The cookie contains a unique ID that Google uses to collect personal settings of the user for advertising purposes.

- Example value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311141511

Note: We can not guarantee the completeness of the stored data. Especially when using cookies, changes at Google can never be ruled out. To identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located:

Google distributes the data on different data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. For example, if there are problems with Google's hardware or a natural disaster affects the servers, the data is still very likely to remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively. 

How can I delete my data or prevent data storage? 

With the automatic location and activity data deletion feature introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months, depending on your decision, and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you need to pause the "Web and App Activity" section in Google Account. Click "Data and personalization" and then click the "Activity setting" option. Here you can turn the activities on or off. 

In your browser, you can further disable, delete or manage individual cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser: 

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you generally don't want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether you allow it or not. Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, please visit

If you would like to learn more about Google's data processing, we recommend that you read the company's in-house privacy policy at

Privacy policy for the use of Twitter
Functions of the Twitter service are integrated on our pages. These functions are offered by Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. By using Twitter and the "Re-Tweet" function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transferred to Twitter.
We would like to point out that we, as the provider of the sites, have no knowledge of the content of the transmitted data or its use by Twitter. For further information, please refer to the Twitter privacy policy at
You can change your privacy settings on Twitter in the account settings at


If you subscribe to our company's newsletter, the data will be transmitted to the controller. The data will not be passed on to third parties. An exception exists if there is a legal obligation to pass on the data. The data will be used exclusively for sending the newsletter. The subscription to the newsletter can be cancelled by the data subject at any time. Likewise, consent to the storage of personal data can be revoked at any time. For this purpose, a corresponding link can be found in each newsletter. The legal basis for the processing of the data after registration for the newsletter by the user is Art. 6 para. 1 lit. a) DSGVO if the user has given his consent. The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 (3) UWG. 

Use of rapidmail

Description and purpose: We use rapidmail to send newsletters. The provider is rapidmail GmbH, Wentzingerstraße 21, 79106 Freiburg, Germany. Among other things, rapidmail is used to organize and analyze the dispatch of newsletters. The data you enter for the purpose of receiving the newsletter is stored on rapidmail's servers in Germany. If you do not want any analysis by rapidmail, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. For the purpose of analysis, the e-mails sent with rapidmail contain a so-called tracking pixel, which connects to the servers of rapidmail when the e-mail is opened. In this way, it can be determined whether a newsletter message has been opened. Furthermore, with the help of rapidmail, we can determine whether and which links in the newsletter message are clicked. All links in the e-mail are so-called tracking links, with which your clicks can be counted. Legal basis: The legal basis for the data processing is Art. 6 para. 1 lit. a) DSGVO. Recipient: The recipient of the data is rapidmail GmbH. Transmission to third countries: There is no transmission of data to third countries.

Duration: The data stored by us as part of your consent for the purpose of the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the servers of rapidmail after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the login area) remain unaffected by this.

Possibility of revocation: You have the possibility to revoke your consent to data processing with effect for the future at any time. The legality of the data processing operations already carried out remains unaffected by the revocation. 

Source reference
Disclaimer of eRecht24, the portal to internet law by lawyer Sören Siebert, eRecht24 privacy policy for Facebook, privacy policy for Google Analytics, Twitter terms


Information on the protection of your personal data - Duty to inform according to Art. 13 DS-GVO
The entry into force of the European Data Protection Regulation (DS-GVO) gives us the opportunity to inform you about our handling of your data and your rights.


For this purpose we have compiled the following information for you:

1. Person responsible for data processing


Gundstr. 14

91056 Erlangen


phone: +49 (0)9131 9994 - 0
fax: +49 (0)9131 9994 – 30

Data Protection Officer Frau Susanne Ringer

2. Purposes and legal basis of data processing

We process your personal data in compliance with the EU Data Protection Basic Regulation (DS-GVO), the Federal Data Protection Act (BDSG-new), as well as other relevant laws in connection with Art. 6 DS-GVO.

Your data will be processed for different purposes and may contain different data depending on the business relationship.

Customers: the data will only be stored to the extent that this is necessary on your order and in accordance with Art. 6 Para. 1 S. 1 lit. b DS-GVO for the purposes stated for the appropriate processing of the customer order and for the mutual fulfillment of obligations arising from the customer contract.

Interested parties: the data storage is based on Art. 6 para. 1 p. 1 lit. a DS-GVO and serves to contact the interested party. The data is information that has been transmitted for this purpose, e.g. e-mail - contact.

Applicants: in the course of the application process, data that you have provided for this purpose will be transmitted by you and processed by us for further use. This process takes place regardless of the form of application (written, electronic, online upload, etc.) and is based on Art. 6 Paragraph 1 S.1 lit. a DS-GVO.

External service providers: the data storage is based on an assignment between the contractor and the client. The data is only that which is necessary for the fulfilment of the order, in accordance with Art. 6 Paragraph 1 S. 1 lit. b DS-GVO.


Likewise, the processing of personal data may serve to fulfil legal obligations, e.g. commercial and tax retention obligations, Art. 6 Paragraph 1 lit.c DS-GVO.

3. Recipients or categories of recipients of personal data

Recipients or categories of recipients of the personal data may vary and be of varying degrees depending on the business relationship.

Internal recipients: Departments of the company that are entrusted with processing activities related to the fulfilment of obligations arising from the contractual relationship and further to safeguard the legitimate interests of the company receive the relevant data.

External service providers: Based on a contractual relationship, the application process or an existing interest in the company, selected data is passed on to external service providers. These service providers are contractual partners who have been obligated to maintain secrecy and the security of your data. Such service providers are for example IT service providers, legal and tax advice, banks, credit agencies, etc.

You can find out which service providers are involved in each individual case by means of your right to information.

Other authorities: due to legal obligations, individual data must be forwarded to authorities, e.g. tax office, IHK/HWK, courts, etc.

4. Duration of data storage


The storage of data and the associated deletion periods depend on the business relationship and the type of data.
A large amount of personal data is subject to legal storage obligations and other legal guidelines and can only be deleted after the end of the periods.
Other data cannot be deleted, but can only be deactivated by blocking them.

In general, data on customers, business partners and service providers are stored in accordance with the archiving obligation, e.g. in accordance with commercial and tax law, and are only deleted after expiry of the corresponding period (§ 257 HGB, § 147 in conjunction with §§ 140,141 AO).

Personal data on applications are stored for at least 6 months (§ 61 para. 1 ArbGG in conjunction with § 15 AGG).

You can object to the storage of your data at any time and apply for early deletion, provided that no legal regulation contradicts this request.

5. Rights of data subjects

In the course of the European Data Protection Basic Regulation, the following data subject rights apply, §32 ff. BDSG-new:

- Right to information

You can request information about your personal data stored at the above address. The right to information also includes details of to whom the data was passed on and for what purpose (§34 BDSG-new).

- Right of rectification, blocking and erasure

In addition, under certain circumstances, you can request the correction or deletion of your data. However, if there are storage obligations according to commercial or tax law regulations, the blocking of the data takes the place of the deletion (§35 BDSG-neu).


- Right of revocation and objection

You have the right to object to the processing of your personal data for direct marketing purposes.

6. Right of appeal

In accordance with Art. 77 DS-GVO, you have the opportunity to submit a complaint to the above-mentioned data protection officer or to a data protection supervisory authority.

The data protection supervisory authority responsible for our company is:

Bayerisches Landesamt für Datenschutzaufsicht

Postfach 606

91511 Ansbach


7. Transfer of data to a third country

Personal data will not be transferred to service providers outside the European Economic Area (EEA).

8. Automated decision making

Automated decision making (including profiling) is not used.

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